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Competitive advantage - Brand names and franchise

This lesson assumes that you understand your financial goals and are familiar with all the risks and opportunities online trading provides. You can schedule a free call with our expert trader that will help you find the best way to achieve your financial goals.

Brand names and franchise

Brand name is a competitive advantage. This is not only true in the software industry. This applies to many other industries as well. In this section we shall discuss how brand name can be a competitive advantage to software companies.

When it comes to something as important as cyber se