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Competitive advantage - High Switching Cost

This lesson assumes that you understand your financial goals and are familiar with all the risks and opportunities online trading provides. You can schedule a free call with our expert trader that will help you find the best way to achieve your financial goals.

Competitive advantage: High Customer Switching Costs


High customer switching cost is one of the competitive advantage for software  companies. Do not underestimate high switching cost. This can be extremely powerful and maybe the main reason why the company is able to maintain recur