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This lesson assumes that you understand your financial goals and are familiar with all the risks and opportunities online trading provides. You can schedule a free call with our expert trader that will help you find the best way to achieve your financial goals.

General characteristics:

  • Huge upfront cost, zero marginal cost
  • Rapid changes
  • Growth driver:
  • Automation
  • smart phone penetration

Competitive advantages:

  • high switching cost
  • network effect 
  • brand name
  • Critical success